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Business analytics (BA) is a subset of Business intelligence (BI) and is defined differently by different organizations. For many organizations, BA is simply an enterprise reporting system. Other organizations incorporate scorecards and performance metrics to help meet strategic goals. Still others use complex data models and predictive analytics to make proactive business decisions to give the organization a competitive advantage. Northrop Grumman sees business analytics as all of these things ��� and as a cornerstone of our customers��� efforts to achieve the goals set forth in their strategic plans.
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